Guide To Link Building Campaign

There are lots of reasons to conduct a link campaign for your site. In Google, link is a key element in giving a rank to any site in search engine results page i.e. SERPs. After knowing that how crucial factor is it in Google’s algorithm, it becomes necessary to include it in your search engine marketing efforts.
There are two main techniques being used in link building which include reciprocal link and one-way (in-bound) link. In reciprocal link technique, two sites exchange links with each other whereas in second way, one site links to other without getting a link in return. Reciprocal link exchanging is a time consuming process. In this process, webmaster will search for sites on internet which are relevant to his site (in theme) to trade links with; however, it is not demanding to have same theme.
Webmaster gets a list of suitable sites and then sends an email to other sites’ webmasters requesting for link exchange. In that email he will include title, URL, and description of his site and make a request in one or two lines. If other party responses positively, he should link that site on his site and also send an email with URL informing that their link has been added. He should also routinely check his links. This will keep him inform that they are still linking to his site. 
In-Bound (One-way) Link technique is the best one to have valuable links. It is not very much difficult task to do but it demands little bit extra effort. You can get one-way links in an easy way by doing directory submissions. There are many directories offering free services. It demands time and effort to get listed. You can also get this service by paying to fee-based directories. It all depends how much you can afford to pay for that. You should make submission to all directories which you think are suitable for your campaign.
Another method to get in-bound links is to do a press release. Prwire is popular site rendering these services. You can take benefit of their free service. You will get site exposure and in-bound links as well. If you can write articles or columns, you can publish your site content on many sites offering that service. Some of them may say that it could result penalty on you for having duplicate material. Therefore you should publish your content on your own site first and then submit to them to reserve rights of content material. 
If you are doing online business, it is recommended that you must include URL of your site in your email. Hotmail, Yahoo or Gmail are being mostly used by people all over the world. These are all web-based systems. These search engines consider URLs included in an email. This method will also increase your back-link totals.