Ford – a leading car manufacturing company - inaugurated its new car model featuring Microsoft’s Sync technology. The company named this new release with Ford Flex. It’s company’s first release for Middle East customer market.
This Sync arrangement is designed to facilitate driver in using his digital music players and mobile phones keeping his hands totally free during driving. The process works via intercommunication between these devices and car’s own entertainment system.
Ford Flex car has already been released in other parts of the world; especially in Europe but for the gulf region, it is its first introduction. While talking to newsmen, Waldo Galan (MD Ford Company) said that this model proved to be successful in other regions of the world. Especially, young drivers are found to be much fascinated with this Sync system. Waldon told that our sale had been increasingly raised extraordinarily high in younger generation. People now love to live with latest technologies and that caused them purchasing cars with latest devices.
Two companies – Ford and Microsoft – partnered each other and started working on this system two years ago. This was told by Vimal Sethi, who works for platforms and developers in Middle East and was present there to represent Microsoft. You will see Microsoft technologies everywhere around you. They started from desktops and servers and then gradually integrated their systems in mobile phones and now we are seeing them in cars also.
Waldo Galan said that no doubt it took long period (two years) to develop this system, but now it is making Ford cars stand out of the crowd. There is a big competition between auto manufacturing companies and it is the only way to compete others.
Bluetooth technology is a major player in the whole system. User just require to connect his Bluetooth-enabled device (mobile phone or any other having Bluetooth technology) to his car’s entertainment system. The Ford Flex car’s system gets connected with mobile phone of user as he enters his vehicle through the signals transmitted by Bluetooth. A button is located on steering wheel to activate Sync system. After activation, user is allowed to control it through voice commands. If user receives any sms on his mobile phone, this system is also able to read it for him.
The system is designed for maximum compatibility with different mobile phones; however it doesn’t work with all. The reason is big variety of mobile phones with newly integrated features. Currently, this Sync system is designed for specific Ford model but there are future plans to introduce it in all other car models of Ford, Lincoln and Mercury. 2010 Mustang will also be released featuring this sync system. Ford Flex price is $28,295 (MSRP). That was a Ford Flex review introduced at Gitex event. It is a great vehicle as you saw in Ford Flex pictures both interiorly and exteriorly.
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