Google’s Latest SEO Rules

Google is a most popular search engine as compared to many others like Yahoo and MSN due to its algorithm. Another great thing about it is that it keeps going updating it frequently. Now it made another significant change in its algorithm. By this new enhancement, it is able now to find out websites which are being over optimized. Today I will discuss about that new improvement. It is very important for web developers to keep it in mind and design their SEO work accordingly to keep their site from being penalized.
Google has defined the new SEO rules through making changes in ranking algorithm. This new addition has been given a name of “Allegra”. It affected many websites recently. Many websites lost their earlier positions and some also got top positions.
However, one interesting thing is that there are many SEO firms whose own sites are being captured by Google’s new Allerga update; how can they help others? One of the examples is a website of seo-guy.com. That site was previously having placement in top 50 rankings but now has been dropped by Allegra. They over-optimized their own site by using a term of “seo” for about 46 times on their home page. Google is much concentrating on filtering out websites which are designed for user’s readability and not for search engine robots. It is a growing trend in Google now. Google took first step towards it by introducing Sandbox Effect in 2004. In that update feature, Google used to overlook new websites and didn’t show them in its results despite having valuable contents with rich keyword placement and links. That feature got much controversy at that time and people thought that Google was trying to penalize websites having SEO work on them. But we saw that just after few months, Google filtered out sites having targeted keywords by this sandbox advancement and placed them on their deserving rankings.
Nothing is unexpected from Google. You can expect such advancements to be introduced by Google many times in a year. So, if you are planning to have a website for your business, right search engine Optimization Company will only be a right selection. It will make difference between you and your rivals in success and failure of online business.