Friday, December 5, 2008

Google's Participation in Gitex'08 Dubai Event

The Leading International IT Trade Event for Enterprise and SMBs for Middle East, Africa and South Asia is going to start in Dubai. The event will continue to start from October 19 to 23. It will provide a largest IT procurement platform to this region of world. Thousands of senior technology managers and chief information officers have been invited to visit that event. Biggest technology organizations and companies will be provided with an opportunity to have an interaction with these high profile professional personalities. The event will be focused on some specific technology areas. 
Google is also participating in the Gitex’08 event. It will be its first time presence in any IT forum of Middle East. Google is expected to unveil its future plans for this region at this Gitex forum. Google will give a presentation of its tools and tell about its advantages for business establishments. That event is organized by Gitex Technology Week at Dubai International Convention and Exhibition Centre.
Google has some on going giant projects in Dubai. Google officials will be there to answer the questions of people with four other companies at Dubai Internet City (DIC) booth. Google is intended to give a presentation on projects going on Dubai and Meena also. There will be a good interaction with big number of visitors and media persons. Google will about its future plans for Dubai there.
This event will start with the presentation given by Husni Khuffash – Country Business Development Manager for UAE. He will initiate that educational event and express his vision about new trend of online marketing being followed by Mena marketing world.
Google will use this platform for the introduction of its some latest products such as Google Chrome. Google Chrome is a newly introduced search browser. Google management will present and educate its customers of local market about its latest products. Yasmina Brihi – Regional Marketing Manager for Mena- will have some words on iGoogle.
Google is looking forward to inform people about their enterprise level applications. Jesper Frederiksen, who is Head of Enterprise Emea, will be present on Google booth. He will educate the visitors about Google’s enterprise applications and answer their questions.
That will be the first ever presence and participation of Google at Gitex since the establishment of its office in Dubai in 2007. Google is highlighting its participation on different forums to get people know about that. Google will have focus on its plans to improve search engine experience in Arabic. Google will try to create awareness in local market about search advertising. Dubai is a big market place and there are lots of objectives still to be achieved from there.
Google is a technology leader presently. Each second Google provides lot of useful information to millions of people. Malek Al Malek, who is Executive Director of Dubai Internet City, said that in future we will be happy to make more future plans with Google to introduce new ways to grow IT industry in Middle East region.
Yasmina told that it is now a year and a half passed since the establishment of Google office in Dubai. In that short time, we worked very hard to educate Arab users about search marketing. Google also introduced Knol in Arabic during that period. This is the second language launched with Google, Gmail and Chrome globally. Google knows an importance of this region. This participation is a part of Google plans to increase an involvement of Arab people in search marketing.

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